This was first Published: Nov 10, 2020, 11:50 PM https://www.escalontimes.com/209-living/fabric-and-meaning-observing-plaid-friday
The holiday season sometimes arrives with a frenetic pace. At the dawn of the holiday season, there seems to be so much to fit into a relatively short period of time, including planning celebrations and shopping. The rush often begins the Friday after Thanksgiving on a day called Black Friday.
Plaid Friday was born out of a recognition that the frenzied nature of Black Friday may not be for everyone. The event was created in Oakland, California, to transform holiday shopping for family and friends into a more connected, pleasurable activity than Black Friday. Plaid Friday promotes the diversity and creativity of local and independent businesses. On Plaid Friday, customers are urged to shop locally and enjoy choosing gifts in a more leisurely fashion.
According to event organizers, the name ‘Plaid Friday’ was chosen from the idea of weaving individual threads of small businesses together to create a strong fabric that celebrates independent businesses.